When we think "Event Planning," we always trend to think about the countless to do lists leading up to and during the event. We somehow overlook that pivotal period right after the event that can really help propel your business. According to Event Manager Blog's Dr. Cathy Key, an event expert with over a decade of experience, there are eight simple tasks that every event professional needs to do to ensure success:
An event planner’s work is not done when the last attendee has left the building. In fact, the aftermath is an important part of an event life-cycle. In this article we look at some of the critical tasks to be completed after the event is over. The completion of an event is as important as its conception. It’s a time to gather feedback, evaluate what worked, measure your return on investment and create excitement for next year’s event.
After the adrenalin and excitement of the event itself, taking care of the post-event details can be tiresome and if you are not careful it will drag on for weeks and even months. To prevent post-event fatigue it is important to schedule and plan all these activities as rigorously as you do the event itself. Here are some of the most important post-event tasks and suggestions for how to plan a successful and painless event completion.
1. Send Thank You’s
Everyone likes to be appreciated. Thank you notes are a great way to acknowledge all the people who participated and it also keeps the spirit of the event alive.
The best kind of Thank You is personalised. The more thought and effort you put into this the bigger the impact. An email is nice, but a card is special and make a longer lasting impression. Include a personal note or photo and you have hit the jackpot.
Make sure you include your staff, volunteers, speakers, performers vendors and attendees in your acknowledgements. This might be a lot of people and by far the most tedious part of this task can be collecting together the contact information. Set up a good database in advance (using your registration system or CRM) and you should easily be able to export all of those details.
You can also use your marketing system and social media tools to shower acknowledgement on the attendees. The best part of this is that you can set it up in advance of your event.
2. Encourage Feedback
Feedback is critical if you are planning to host the event again and/or you want to demonstrate that you accomplished your objectives.
Most attendees are more than happy to provide feedback during your event, using either paper-based surveys or an online equivalent. Often it is useful to gather feedback on individual speakers and performers and this information is best gathered while it is fresh, i.e. immediately after a session.
While structured feedback is important, there is also great value to be found in unsolicited feedback. Social media makes it easy to tap into the conversations that your attendees are having about your event online. Set up social media monitoring so you can listen in to this feedback as it happens.
Click here to continue reading about the six remaining essential post-event tasks! For other great business tips, we have numerous posts discussing networking, growing your client base, and tips to improve your overall business! Also, don't forget to pass along this helpful information by clicking on the "share button" below to share this post to your social media accounts.
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