The event industry is extremely competitive as more people realize the steady profitability of the large market space. To say that you are a caterer or a photography, not only oversimplifies your business and creative talents, but also paints you as an event professional wallflower unable to standout in this crowded industry. Whether you are inherently shy or consider yourself an extrovert, you need your business to stand out in order to reach the success your talent demands.
Marie Forleo has taken her experience from building one of Inc's 500 fastest growing companies of 2014 to help develop a process she calls the "4 Ps" of uniqueness:
The moment we dive into a new field or industry and get to know the competitive landscape, it’s almost inevitable that we have these kinds of thoughts.
Doubt and fear quickly follow as we wonder, “How on earth am I going to stand out in this overcrowded market?” This is exactly what Nani, a 45 year old mom from Hawaii, was struggling with as it relates to her new massage business.
Of course, knowing how to articulate our uniqueness is a challenge for many of us — no matter how long we’ve been in the game. And that’s why I’m excited to share today’s episode of MarieTV.
It’s a handy tutorial on how to find the right words to express what you do in a way that’s unique to you — and that’s going to connect best with those you wish to serve. You’ll learn what I call the “4 Ps” of your uniqueness. They’re little puzzle pieces that fit together and help inform your one of a kind magic.
Click here for the full article and video tutorial. For other great business tips specific to event professionals, we have numerous posts discussing networking, growing your client base, and tips to improve your overall business!
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