We all know word-of-mouth is essential to ensure success as an event professional. Once your name is mentioned, prospective clients want to know more about you before picking up the phone...they want to build that connection with you prior to meeting face-to-face. Your website is that first impression, that pivotal moment when someone decides if they like what they see (creating an aesthetically pleasing landing page is essential). To ensure that you are able to capitalize on every client who checks out your website, follow these eight guidelines from the professionals at Planner's Lounge:
1. Clear Navigation. The navigation on your website tells clients how to find the information they need. The easier it is to get around and read it, the more immersed and interested people will be in your services. A potential client landing on your website should not have to spend time deciphering how to work their way around.
2. A Page About YOU. Having a generic description of an event planning company is not going to help your business. Your “About Us” page should talk about what sets you and your company apart. Some questions to answer on that page include: What drives you? Why do you plan events? What do you love? What are your interests? What inspires you?
For other great business tips specific to event professionals, we have numerous posts discussing networking, growing your client base, and tips to improve your overall business!
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