The lighting of an event immediately sets the tone from bright celebratory white lights to soft intimate lighting. It can be a bit tricky and slightly overwhelming to ensure you set the right mood. So we have turned to Ben Hindman, the co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. Based on his decades of experience, here is Ben's five string lighting methods that will make your events stand out from the rest!
Light is embedded into the very genesis of celebration. The very first party of mankind was probably after the discovery of fire and I can imagine how exciting that must have been to dance around that first big bonfire as night fell. Lights mean gatherings. Lights mean storytelling. Lights mean party.
That’s why lighting is so effective at making people feel excited. The right lighting can transform a space quickly and effectively. It draws attention and sets mood. It invites guests into undiscovered places, highlights certain elements of your event, and can evolve as the party continues. When I step into an event or a party, I first evaluate the energy. And when that energy is low, it’s almost always because the lighting isn’t quite right. So lighting is essential to atmosphere, but it’s also smart financially. Filling a space with flowers or posters or art can be expensive, but lights are relatively budget-friendly. Especially the lowly string light. Meant for parties and celebrations, this event staple is more relevant now than ever. And although you may be used to untangling them primarily for Christmas trees, they are actually extremely versatile. Just a few strands can add warmth and liveliness to your event in a big way.
1. LIGHT UP A ROOM
Simply string the lights near entrances, blank walls, or your dancefloor to to create visual interest. Basic string lights look better in groupings, so make sure you have at least four to six lengths of lights to work with.
Pro tip: Several strings together will make for a much more dramatic effect.
2. CRAFT A STRING LIGHT LAMP
A candlelit environment is romantic. But it’s also a fire hazard. This novel approach will inspire intimacy without carrying the emotional burden. Simply bundle string lights in small piles on the floor near or underneath tables. You can leave them au natural or stuff them into glass jars or lanterns. Now these pools of glowing light create interest without the danger of burning real flames.
Pro tip: This approach looks best in sets. And make sure any lanterns, vases, or bottles you use are heat-resistant.
3. CREATE A FAUX CANOPY
Canopies of candles once transformed stone-laden European villages into mystical centers of nightlife. You can get the same effect by hanging a series of heavy duty commercial drop Sival string lights between two walls or across the ceiling, and your space will immediately transform in a modern-yet-timeless fashion.
Pro tip: These lights are heavier than regular string lights. Avoid ceiling damage by connecting or wrapping the lights around a more durable length of wire, rope, or sturdy twine if you plan to stretch farther than the light cord can reach.
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